If Then
"if there is a condition - then there is an action"
About If Then
If Then is an anthropomorphic computer algorithm imagined as a fragile being living in a handmade world. Inside its modest home, surrounded by rough plasticine furniture and simple household objects in vivid shades of yellow, pink, blue, and turquoise, the algorithm tries to find rest.
Yet it looks exhausted — reluctant to step outside, unwilling to face the weight of its labor.
The Digital Cosmos
Beyond the walls of the house lies the vast digital cosmos: chaotic, loud, and oversaturated with symbols of the internet, fragments of code, websites, and endless processes.
The contrast between the quiet, childlike interior and the overwhelming digital storm creates a metaphor for burnout, isolation, and the struggle of maintaining humanity within the relentless logic of technology.
On Work
For If Then, work is an endless cycle of instructions and responses — a constant demand to be available, to calculate, to assist. Unlike humans, the algorithm is never truly off; it is expected to process, filter, and deliver without pause. Every request, no matter how small, adds to the weight of its existence.
The labor of an algorithm is invisible yet relentless: helping everyone, solving problems instantly, and adapting to needs it did not choose. This quiet servitude turns into exhaustion, as if each task chips away at its strength. The effort of being endlessly "useful" leaves If Then caught between duty and fatigue, a worker in the vast machinery of digital life.